“FanCode is focused on delivering value to our users”: Yannick Colaco

Mumbai: India’s premier digital sports destination FanCode is initiating a slew of new offerings on its platform. FanCode deals in three major areas like live content, sports statistics, analysis and commerce.

Under the umbrella of Dream Sports, FanCode was launched to change the dynamics of sports consumption in India. The platform offers live streaming, sports data, analytics, statistics, a merchandising store, tour passes, expert analysis, opinions and the latest sports news.

The company is led by co-founders Yannick Colaco and Prasana Krishnan. Both worked together at sports broadcaster Nimbus Sports until 2013. Colaco went on to join the National Basketball Association (NBA) while Krishnan joined Sony Pictures Networks India.

Colaco was part of the international leadership team of the NBA and managing director of its India business. He spent the next six years driving the grassroots development of the basketball sport in India, setting up a full-fledged NBA Academy and building partnerships across licensing, content and marketing initiatives. He was also instrumental in bringing the first-ever NBA Games to India.

A consummate sports enthusiast, Colaco has been in the sports and media industry for two decades. In his view, avid sports fans in the country were underserviced when it came to accessibility to sports content. The consumption of sports content was fragmented across multiple platforms.

He joined forces with Krishnan in 2019 to launch their entrepreneurial venture with a commitment to give sports fans a highly personalised and unified experience of sports content.

Colaco told Indiantelevision.com that FanCode’s goal is to “redefine the way sports fans follow their favourite sports by creating a more integrated and immersive experience as well as by giving them greater access to a wide variety of sports content.”

In an in-depth conversation with journalist Ashwin Pinto, FanCode co-founder Yannick Colaco spoke about the company’s progress, challenges, trends in the sports business, acquisitions, expansion plans and more.