Since consumers have a chance to make a team and compete with people, they end up watching matches or parts of matches that they wouldn’t otherwise, Jain said.

The entire sports world is now awakening to the NFT and blockchain opportunity for sports leagues, teams and players to monetize a virtual asset that “they never even knew they own”, Jain said.

Over the past few decades, India has been on the path of producing great startups and unicorns by young entrepreneurs who have dared to dream big.

Chelsea Football Club have joined forces with DreamSetGo who become our first-ever Official Indian Fan Experience Partner, helping to bring Blues supporters in India closer to the club than ever before.

Kevin Freitas is currently serving as the Chief Human Resources Officer at Dream Sports, among India’s leading sports technology firms.